Character Building Mode: In Progress ⚙️
Valerie Le profile picture
MAIN CHARACTER:
VALERIE

Here's her world — the data, the decisions, the destinations. Watch the movie. See it through her lens.

Business Analytics Marketing Market Research Strategy GTM & Sales Analytics
▶  Enter My World
6
countries
8+
internships
35+
projects
37
us states
3.72
gpa
Player One
Meet Valerie.
Choose your adventure — every button leads somewhere real.
Valerie Le
Business Analytics · Marketing · Economics · Media Fellow · DePauw '26
Vy (Valerie) Le
Data-driven. Founder-built. Results-focused.
From Pfizer to HP Tech Ventures, I turn complex data into impact: analyzing behavior across 10,000+ users, leading global initiatives, and building a startup that reached 40K views in 4 days.
⚡ Character Stats
How I Think & Work.
Ask anyone who's worked with me. These come up every time.
My Personality Type Is:
Protagonist
ENFJ-A (MBTI test)
A charismatic, empathetic, and purpose-driven leader who naturally reads people well, communicates ideas with conviction, and brings out the best in others. I care deeply about meaningful work, strong relationships, and creating positive impact wherever I am.
🔥
Relentlessly Curious
I dig into how things work, why they matter, and what we should do about it
🌍
Global Thinker
Having lived in 6 countries, I naturally approach problems from multiple angles
High Energy, High Output
I juggle internships, my own startup, and team leadership, and still show up excited on Monday
🤝
People Magnet
I connect easily with people everywhere: conferences, flights, even volcanic craters in Hawaii
📊
Data-Driven
I test, measure, and iterate. But I know numbers don't tell the whole story.
🚀
Builder Mentality
I act on ideas: Grab Before Grad went from a shower thought to 40K views in 4 days
🎨
Creative Strategist
I lead with data but think in stories — the best insights are the ones people remember
🎯
Outcome-Obsessed
I define success upfront, then work backwards to make it happen
💼 My Work Experiences
Where I've Made an Impact.
8 companies. 4 countries. Every industry I could get my hands on.
Click on any card to view skills & tools →
Association for Practical & Professional Ethics
Feb 2026 - May 2026
Communications & Analytics Intern
📍 Greencastle, IN, USA
HP Tech Ventures
Nov 2024 - Jan 2025
Deal Sourcing & Startup Analysis Intern
📍 Remote
iMin Technology / KiwiCloud
Aug - Dec 2025
Go-To-Market Strategy & Sales Enablement Analyst
📍 Singapore (Remote)
Hub of China
Sep - Dec 2024
Market Research Analysis Intern
📍 London, UK
Pfizer
Jun - Aug 2025
Global Commercial Analytics Intern
📍 New York, NY, USA
1st Source Bank
May - Aug 2024
Marketing Analytics & IT Intern
📍 South Bend, IN, USA
CICP - Ascend Indiana
Jan - Apr 2025
Product Marketing Intern
📍 Indianapolis, IN, USA
World Wildlife Fund (WWF)
May - Aug 2023
Data Analytics & Reporting Intern
📍 Hanoi, Vietnam
🧠 Problem Solving Mode
What I've Built.
24 projects spanning analytics, strategy, marketing, VC research, and media.
Click any bubble to view.
View ↗Conair customer service operations analytics dashboard
Conair Customer Services and Fulfillment Analytics Dashboard
Excel · SQL · Power BI · Data Visualization · Operational Analytics
Built executive ops reporting for delivery, CSAT, ticket flow, carrier scorecards, and warehouse performance to power faster decisions across customer service and fulfillment.
View ↗Illustration of a virtual group meeting with multiple participants
APPE 2026 Virtual Conference Engagement Analysis
Python · pandas · NumPy · Data Visualization · Exploratory Data Analysis
Analyzed virtual-meeting interaction patterns to surface participation trends and generate actionable communication insights.
View ↗Handshake graphic representing peer-to-peer lending
Predicting Default Risk on Peer-to-Peer Lending Platforms
Python · pandas · NumPy · statsmodels · scikit-learn · Logistic Regression · Random Forest · HistGradientBoosting
Credit risk pipeline: preprocessing, feature engineering, baseline, and ensemble models to predict charged-off/default outcomes.
Graduation illustration for education earnings analysis
Does Education Pay Off Equally for Men & Women?
Stata · OLS Regression · IPUMS CPS Data · Excel · FRED Data · Interaction Terms
OLS regression on 3,795 obs — found men earn 28.9% more, but the gap narrows 1.46% per education year and closes entirely after ~20 years of schooling.
DoorDash logo shown on a phone screen
DoorDash Case — RFM Segmentation & Response Analysis
Python · pandas · NumPy · seaborn · matplotlib · RFM Quintiles · Campaign Response Modeling
Built recency-frequency-monetary segments and visualized response patterns to identify higher-value customer groups for targeting.
Two people viewing home price movements on mobile screens
Housing Price Prediction — Linear Regression Modeling
Python · pandas · NumPy · statsmodels · scikit-learn · Linear Regression · Excel
Built and compared regression models with preprocessing, imputation, dummy encoding, and performance checks using RMSE and R-squared.
IKEA message mockup on a phone screen
IKEA Case — Personalized Messaging Profit Optimization
Python · pandas · NumPy · statsmodels · seaborn · matplotlib · Profit Simulation
Modeled response and profit to compare personalized vs. fixed campaign strategies across IKEA product departments.
The DePauw Newspaper
Media
The DePauw Newspaper
Editorial Leadership · Copywriting · Production Management
Wrote and edited campus stories while coordinating production timelines across the editorial workflow.
Social media design thumbnail
Design
Social Media Designs — Beyond the Green Coaching · DePauw Marketing Club · Grab Before Grad
Canva · Content Strategy · Brand Voice · Visual Design
Beyond the Green Coaching website hero
Writing
Beyond the Green Coaching — 20 Published LinkedIn & Instagram Posts
Copywriting · Financial Literacy · Content Strategy · Brand Voice
Published finance-focused social content tailored to audience pain points and a consistent brand voice.
Collage of popular consumer brands and products
Marketing
What Makes Brands Popular?
Brand Analysis · Social Media Analytics · Consumer Psychology · EMV Modeling · Revenue Trends
Compared breakout brands to identify repeatable growth patterns, pricing signals, and social traction drivers.
Lifestyle collage featuring New York Times contexts
Marketing
NYT Advertising & Audience Insights — Sample Case Study
Audience Segmentation · Ad Strategy · Media Analytics · Consumer Research
Analyzed audience behavior to shape ad strategy, segment priorities, and media performance decisions.
Ascend Indiana marketing visual
Marketing
Product Marketing Vision — Empowering Indiana with Ascend
GTM Strategy · User Persona Development · Talent Branding · Workforce Growth Campaigns
Built a GTM direction for a job-matching platform connecting Indiana talent with employers.
KiwiCloud mascot illustration
Design
KiwiCloud Poster Design
Poster Design · Brand Messaging · Visual Layout
Designed a campaign poster that translates brand story into clear, high-impact visual messaging.
Travel photography near Sequoia with rainbow
Photography
My Favorite Shots — Travel Photography
iPhone · Travel · Landscape · Candid
Captured candid travel scenes and city moments through my iPhone-first visual storytelling style.
Grab Before Grad illustrated promotional poster
Startup & Entrepreneurship
Grab Before Grad — Multi-Vendor Resale Platform
Platform Launch · Growth Marketing · Ops · Events (500+ attendees)
Adobe-themed illustration with a robot painting at an easel
Strategy
Adobe — Enterprise Architecture Analyst Case Study
Enterprise Architecture · Process Design · Systems Thinking · Strategic Roadmapping
Lululemon storefront photo
Strategy
Lululemon — Brand Strategy & Business Case Analysis
Brand Strategy · Competitive Analysis · Business Case · Market Positioning
Family standing in front of a house protected by large hands
Strategy
Affordable Housing Strategy — IHDA Asset Management
Housing Policy · Financial Analysis · Data Visualization · Community Impact Framework
Illustration of mental healthcare support and brain health
Strategy
Mental Health Policy Framework — UK Health Economics Analysis
Health Economics · Policy Design · Quantitative Analysis · Evidence-Based Recommendations
ECN369 capstone: Addressing mental health disorders through early intervention, stigma reduction, and digital health integration using the Grossman model.
Notion investment memo thumbnail
Venture Capital
Investment Memo: Notion — Market Thesis & Recommendation
Market Sizing · Competitive Benchmarking · Investment Recommendation
Evaluated collaboration software economics, competitive moat, and upside scenarios to inform investment fit.
Vitro3D logo
Venture Capital
Investment Memo: Vitro3D — Market Thesis & Recommendation
Market Sizing · Competitive Benchmarking · Investment Recommendation
Assessed 3D bioprinting market potential, adoption risks, and commercialization path for investment readiness.
VC deal screening illustration
Venture Capital
VC Deal Screening Tracker — Sourcing, Scoring & Prioritization Workflow
Google Sheets · Crunchbase · PitchBook · Deal Sourcing · Scoring Frameworks · ChatGPT · Claude · Perplexity
Built a weighted screening tracker with AI-assisted research prompts to prioritize high-potential startup leads.
🛠️ The Toolkit
How I turn data into decisions.
The systems, tools, and thinking I use to break down messy problems and drive clear outcomes.
Analytics & Data Science
PythonSQL / MySQLR (RStudio)StataTableauPower BIRegression AnalysisA/B TestingPredictive ModelingCustomer SegmentationExploratory Data AnalysisKPI Development
Business & Strategy
GTM StrategyMarket ResearchProduct AnalyticsConsumer InsightsCompetitor BenchmarkingMarket SizingSales EnablementCRM AnalyticsStartup Due DiligenceStakeholder Management
Tools & Platforms
MixpanelGoogle AnalyticsSalesforceSharePointCognosQualtricsBloomberg TerminalMicrosoft Office (Advanced)CanvaCrunchbase / PitchBook / AngelListDaybreak AnalyticsMeta Business
Leadership & Communication
Cross-Functional Team Leadership (15–20 people)Event Management (300+ person conferences)Strategic StorytellingPublic SpeakingEnglish · Vietnamese (native)
🎭 Side Quest Mode
Fun Jobs That Shaped Me.
These weren't on the main path — they were the detours that turned out to matter most.
Swipe to explore all 9 side quests. Tap any bubble to learn more →
🎪
Green Center for Performing Arts
Student Manager, Production Staff
Led day-of operations for 60+ concerts, lectures, and institutional programs annually. Acted as primary on-site contact — managing AV, backstage flow, hospitality, and a 15–20 person team. Box office, house manager, stage manager, usher. Learned that real leadership happens in real time.
3 years · 180+ events · 30 team members
📊
D3TV — DePauw Student Media
Asst. Director of Analytics & Social Media
Built data reporting systems from scratch. 50+ weekly Tableau dashboards tracking viewership and engagement. Implemented Google Analytics pipelines delivering real-time audience data across departments in under 48 hours. Turned viewer behavior into content decisions — and it worked: +25% engagement across all platforms.
1.5 years · Data-driven content strategy
💚
Beyond the Green Coaching
Social Media & Content Intern
Managed the full social media and content presence for a financial coaching agency. Created content calendars, wrote copy, designed graphics, tracked engagement analytics, and built brand voice for a growing coaching business. Where financial literacy meets scroll-stopping content.
4 months · Social Media & Marketing
📰
The DePauw Newspaper
Managing Editor & Copy Director
Supervised a 15-member editorial and creative team across 50+ digital and print issues. Grew readership by 22%. Built a content-tracking system that cut production delays by 40%. Wrote under deadline, edited under pressure, and led a team of people who actually cared about the words.
1.5 years
🤖
DePauw Robotics Club
Vice President
Planned and organized 55+ weekly meetings and events for a 30-member club. Delegated projects, fostered collaboration, and somehow kept 30 engineers enthusiastic and engaged. Yes, the analytics girl was VP of robotics. Curiosity has no lane.
8 months · VP · 30 members
📻
WGRE 91.5 FM Radio
Disk Jockey · Your Sound Alternative
On-air DJ for DePauw's student radio station. Curated playlists, hosted live shows, spoke into a mic for a real audience. Because apparently running analytics and playing music on the radio aren't mutually exclusive. Another form of storytelling — just with better soundtracks.
1 year · Live on-air
🤝
DePauw Women in Economics & Business
Director of Marketing
Led marketing for WEB — DePauw's organization for women in business. +40% newsletter open rate through better content and storytelling. Coordinated outreach across 5 industry events, growing student-professional engagement by 25%. Built campaigns that actually made people show up.
1 year · Community building
🎨
Art Gallery Monitor & Campus Roles
DePauw University
Worked as Art Gallery Monitor and in various front-facing campus roles — giving me exposure to cultural programming, visitor experience, and the quiet skill of being fully present in a space. Small roles, big lessons about hospitality, attention to detail, and what it means to take any job seriously.
Campus life · Multiple roles
💻
DePauw HelpDesk & IT
Technical Support Intern
Processed 30+ weekly tickets supporting 500+ faculty, staff, and students. 95%+ resolution rate on hardware and software issues. Spearheaded cybersecurity awareness campaigns reaching 2,300+ users, reducing phishing incidents campus-wide. Tech support taught me patience and speed — both useful everywhere.
1.3 years · 95%+ resolution rate
🌏 Off the Clock
Life Beyond Work.
The stuff that makes the work worth doing — and makes me better at it.
🗺️
I've been to 37 US States & 15 National Parks
Road trips are my reset button. I’ve driven through deserts, hiked through snow, chased waterfalls, and found the best food in the most unexpected places.
🌍
Cities I've Called Home
Not just visited — actually lived, worked, and studied. Each city rewired how I think.
🇺🇸 New York🇻🇳 Hanoi🇩🇪 Berlin🏴󠁧󠁢󠁥󠁮󠁧󠁿 London🇺🇸 Indiana
🥾
Hiking & The Outdoors
From Hawaiian volcanoes to the Grand Tetons and Pacific Northwest waterfalls, I chase earned views. Car camping counts as art.
📸
Photography
I've always seen the world through a lens. Landscapes, golden hours, cities at night, people in their element. Every trip is also a photo project.
🍜
Food & Culture
The fastest way to know a place is through its food. I've eaten my way through Vietnam, the UK, Germany, Wales, Hawaii, NYC, and ~40 U.S. states.
🩰
Ballet, Sculpture & the Arts
Classical ballet taught me discipline and precision. Sculpture keeps my creativity flexible — all skills I bring to work.
🏆 Achievement Unlocked: You've Met Valerie
Now let's actually talk.
"I give great coffee chats. Ask me anything — I'll give you a real answer, not a rehearsed one."
Pick a topic and let's go:
☕  Book a Coffee Chat